Mu,tah university                                  Syllabus of                              Dr. Saeda Afaneh

Faculty of Social Science         Tourism Management                        First Semester                                             

Dep. Of Archaeology& Tourism                                                             2009              þþþ

-------------------------------------------------------------------------------------------------------

 

Tourism Management                       

Course Objective:

The Objective of this course is to provide student with the History of Tourism Industry, meaning and development of the Tourism Industry, classification & kind of Tourism, Tourism in national Economy, Tourism Demand & Supply, Seasonal Tourism, The Behavior of Tourist, The Management of Tourism Demand, The Policies of Hotel Management & Supervision, Tourism & Hotel Marketing, services, and the hotel.

Class members will practice the above mentioned at appropriate hotel & Travel Agency

 Course Description:

------------------------

First & Second Week:

1-     The History Of Tourism Industry

2-     Meaning & Development of the Tourism Industry

Reading:

Dabbas, p. 5-8,77-81- Sukar,p. 9-19- Maqableh, p. 17-25

 

Third & Fourth Week:

The Classification & Kind of Tourism

Reading:

Kamel, p. 20-34-Dabbas, p. 90-95 – Sukar, p. 15-25

 

Fifth & Sixth Week:

Demand & Supply of Tourism

Reading:

Dabbas, p. 119-124- , 150-152 - Maqableh, p. 52-65

 

Seventh & eighth Week:

1-     Tourism in National Economy

2-     Seasonal Tourism

     Reading:

     Sukar, p. 45-60 – Maqableh, p. 52-75 – Dabbas, p. 130-138

 

Ninth & tenth Week:

    1- The Behavior of Tourist

    2- Physical Demand

    3- Cultural Demand

Reading:

Al-taae, p. 63-75, 103-117

 

Eleventh & twelfth Week:

The Management of Tourism Demand

Reading:

Alalaq, p. 55-85- Al-taai, p. 119-151

 

 

Thirteenth & Fourteenth Week:

The Policies of Hotel Management & Supervision

Reading:

Dabbas, p. 35-49- Altaai, p. 73-89

 

Fifteenth Week:

Tourism & Hotel Marketing

Administrative Organizations

Reading:

Dabbas, p. 200-210- Maqableh,p. 8-72- Dabbas, p. 137-150

 

References:

-------------

Altaai. H., Tourist Behavior, Amman. 2000

Altaai, H., Human Resources, Amman, 2000

Alalaq, B., Marketing,

Dabbas. N., Principle of Hotel and Tourism Management, Amman, 2000

Maqableh, K., Tourism Industry, Amman, 1998

Maqableh, Marketing Hotel, Amman, 1998

 

First Exam:       2/11/2009   25%

Second Exam:  14/12/2009    25%

Final Exam:                          50%

 

Prerequisite: Introduction to Tourism

 

Office Hour: Tus.  Thursday 10-12